Our Week at SXSW Sydney 2025: A ResetData Recap
As the lights dimmed on another incredible edition of SXSW Sydney, ResetData walked away inspired, energised, and more committed than ever to driving Australia’s AI future. Here’s a look at what we shared - and why it matters.
Wednesday 15 October: Shaping the Next Generation of Workforce Productivity
The week began at NVIDIA’s AI Day with our Co-CEO, Bass Salah, joining a panel on how AI is transforming productivity across industries. Speaking to a full room of start-ups and innovators, Bass shared how AI empowers people to focus on what truly matters - improving customer experience, reducing patient wait times, and driving better outcomes - rather than repetitive processes.
His message to emerging founders was clear: “Act now, because in the world of AI, waiting means missing the moment. Get your product out there, test, learn, iterate.”
During this session, we also announced the winner of the ResetData AI-F1 National Innovation Challenge: ProCan®, based at the Children’s Medical Research Institute.
ProCan is using AI and proteomics to match cancer patients with the most effective treatments. With access to ResetData’s AI-F1 Supercomputer, the team will develop the world’s first clinical metadata model, accelerating biomarker discovery and enabling precision medicine — potentially reducing research timelines from years to months.
Professor Roger Reddel, Executive Director of the Institute, described it as “a turning point for cancer research.” It’s proof that sovereign AI infrastructure can power breakthroughs that truly change lives.
That same day, Chris Sassone, our Head of Sales, joined a roundtable discussion on how sovereign, high-performance infrastructure is powering Australia’s next wave of AI innovation. He highlighted how ResetData’s Neocloud gives organisations on-demand access to NVIDIA GPUs - without the cost or complexity of owning hardware - helping them accelerate development while keeping their data onshore and secure.
The winner of the ResetData AI-F1 National Innovation Challenge: ProCan®, based at the Children’s Medical Research Institute.
Thursday 16 October: “Start your AI journey, today.”
At NVIDIA’s AI Day, Marcel Zalloua shared how ResetData and GEYER VALMONT are embedding AI into the built environment through Omniverse - from digital twins to real-time spatial design tools and AI-driven simulators.
Using live case studies, Marcel showed that Australia isn’t waiting for the future; we’re already building it. Through Omniverse, design, simulation, and operations converge - enabling real-world assets to be managed and optimised in real time. It was a powerful demonstration that AI in the built world is not a concept; it’s happening now.
Friday 17 October: From Swifties to Smart Cities
On Friday, Joe Prinable joined a panel hosted by Adam Spencer to discuss how real-time and unstructured data are transforming the way we design safer, smarter, and more connected environments.
Joined by Laura Malcom (DataCom), Paul McCarney, and Nazli Hocaoglu (DCM), Joe explored how data, technology, and AI are converging to improve safety, urban planning, and crowd management. His perspective centred on how unstructured data can be interpreted and visualised to inform decisions in real time, helping shape environments that are both human-centred and intelligent.
Saturday 18 October: From Test Flights to Tech Breakthroughs
To close the week, Marcel Zalloua joined the Airspeeder team on stage alongside Zephatali Walsh and Ilaria Angeli to discuss the engineering and piloting behind the world’s first electric flying car races - and the infrastructure that makes them possible.
Beyond the spectacle of flight, the message was clear: Australia must back its own innovators. From university incubators and student pitches to start-ups and established leaders, the talent is here. Our role is to ensure they have the infrastructure, access, and confidence to build the future - right here on home soil.
What We Learned
Sovereign AI infrastructure is no longer theoretical. It’s here - delivering onshore, high-performance compute that keeps Australian data on Australian soil.
Digital transformation of the built world is accelerating, driven by AI tools that merge design, simulation, and operations in real time.
Innovation happens at every level - from students and researchers to enterprise and government. ResetData’s role is to empower them with the tools and performance to succeed.
Ambition matters. Waiting means missing the moment. In the world of AI, progress belongs to those who act.
Australia can lead globally. By investing locally, we shape the future on our own terms
It was a week of ideas, connection, and collaboration. As SXSW Sydney 2025 comes to a close, one thing is clear: Australia’s AI future is already here - and ResetData is helping to build it.